The Gaming Giant Hires Popular Battle Royale Developer to Boost Struggling Action Game Project Ethos
The renowned publisher has welcomed Ben Brinkman from the creators of Apex Legends to lead the studio crew at 31st Union, which is currently working on the forthcoming third-person roguelike extraction-shooter known as this innovative game.
Management Transition Comes After Lukewarm Reception
Brinkman takes on the role of studio head at the development studio following the departure of former leader Michael Condrey, who was removed from his post due to the game's lackluster unveiling last fall.
Recently, 2K president David Ismailer informed employees about this organizational change through an official communication, which stressed that early feedback sessions had shown the need for a clearer direction.
Ismailer stated that the team is now overhauling Project Ethos with a renewed focus, aiming to better meet player expectations.
A Pattern of Strategic Recruitment
The news follows a comparable move taken by 2K Games in August, when they hired Rod Fergusson from the Diablo team to work on the BioShock studio Cloud Chamber.
Here is the entire text from Ismailer's communication:
Team—
I understand you all just completed your gathering - I trust you’re as excited as I am with the positive developments. Previously I shared you all a update, I stated the following: “I believe in this group. You all are some of the most driven and creative designers we have had the pleasure to work with - and we’re excited for that collaboration to persist.”
Through your commitment and flexibility, particularly over the past twelve months, you continue to prove that.
The player input from last fall’s the game testing phase was enlightening. It validated the promise of a action-packed game but indicated we still had improvements to make. It uncovered the necessity for a more distinct brand.
The progress is encouraging to see how far you’ve advanced. You accepted the feedback to mind and revamped Project ETHOS with a revitalized vision - one that’s positioned to achieve its potential to our players.
The belief in Project ETHOS grows every day. To further the remarkable development you’ve made, It is a pleasure to announce Ben Brinkman as the latest Director of 31st Union. After a period of talks, Ben starts with us on the specified date.
Ben’s leadership and background in the PVP shooter space is vast, having dedicated the last 15 years creating and managing some of the most recognizable series in the industry, for example the acclaimed shooter, and most recently, the battle royale hit.
I invite you all in receiving Ben soon. We are all excited to keep seeing the development of Project ETHOS in the weeks to ahead.
David
Background of the Incoming Leader
Brinkman presently holds the position of senior developer and head of production at the renowned studio for their flagship title. He previously worked at Treyarch and Activision in multiple production roles on the Call of Duty series, and, prior to that, had stints at 2K and Electronic Arts.
Game Details and Concept
Project Ethos was announced in last year together with a community playtest. Then, the developers described the game as a "no-cost, 3rd-person action-packed experience and an exciting step forward on the style."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to match your preferred approach," the game's pitch reads. "Challenge the competition with new abilities, risks, and tests that change every match. Will you leave securely with your valuable rewards? Or aim high, gamble everything, and trust your squad can secure victory? The choice is yours."
The game lacks an confirmed release date or consoles, but enthusiasts can look forward to more updates as development advances.